OH SWEETIE
MAC / ESTEE LAUDER
2018

I art directed the “Oh Sweetie” launch campaign, a vibrant collaboration with lifestyle macro-influencer Caro Daur. Inspired by indulgent donut scents and designs, the creative direction embraced bold, candy-colored visuals that captured the playful, hyper-sweet spirit of the collection.

This partnership marked a first for MAC — blending influencer storytelling with high-impact art direction to bring the collection’s fun, flavorful energy to life across digital and social platforms.