LIQUID LIP
MAC / ESTEE LAUDER
2017

I art directed MAC’s Lip Activation campaign spotlighting three of the brand’s most iconic lip categories — Retro Matte Liquid Lipcolour, Liquid Metallics, and Grand Illusion. I carefully curated and collaborated with a diverse group of artists, photographers, and visual creators whose styles aligned with MAC’s bold artistic DNA.

Each collaboration brought a unique visual language, resulting in a dynamic, cohesive celebration of MAC’s lip legacy — reinterpreted through fresh, modern perspectives across social platforms.