BEAUTY ROLLER
MDNA SKIN
2019

I art directed the launch campaign for MDNA Skin’s Beauty Roller, a social and retail initiative inspired by Madonna’s passion for dance and body movement. The concept translated the fluidity and elegance of her performances into the sleek design and sculptural motion of the Beauty Roller.

Through dynamic visuals and evocative storytelling, we celebrated the connection between beauty and movement, positioning the product as a must-have for anyone seeking to embody Madonna’s signature grace, strength, and vitality in their skincare ritual.