NLD
MAC / ESTEE LAUDER
2018

For MAC’s #NationalLipstickDay, I art directed a bold, disruptive celebration of the brand’s most iconic category — lipstick as a statement of power and self-expression. Partnering with the visionary Maurizio Cattelan, we showcased vibrant, dramatic shades that defied convention and turned individuality into art.

The campaign became a fearless tribute to the artistry of lipstick — pushing creative boundaries, redefining beauty storytelling, and reaffirming MAC’s legacy as a cultural icon.