KIEHL’S / L’OREAL
WWM

For our WWM video series featuring product sets, formulation breakdowns, and the new pack reveal, I led the creative direction of a visual story rooted in our East Village origins — blending rich apothecary heritage with a modern, warm science aesthetic featuring touches of wood, silver, and mixed metals.

The fusion of these tactile elements created an immersive, elevated narrative that instantly resonated with global audiences, bringing transparency and craft to life. The concept set a new standard for product storytelling — one that feels authentically Kiehl’s yet refined for the modern consumer.