CLEARLY CORRECTIVE
KIEHL’S / L’OREAL
2023

I led the art direction for Kiehl’s Clearly Corrective Dark Spot Solution campaign, developing social content that visually showcased product efficacy through clear, data-driven storytelling and design-led infographics.

This campaign marked the early shift toward featuring real skin and authentic talent, bringing a more relatable and human lens to Kiehl’s science-backed heritage. The creative approach emphasized clarity and credibility, transforming complex product benefits into visually compelling narratives that resonated with audiences and reinforced Kiehl’s authority in skincare.