MDNA Skin

I led the social campaign art direction on one of the biggest launch at MDNA Skin by Madonna, the Beauty Roller, a product created to visibly contour, lift and firm your face.

MDNA collaborated with Josh Ostrovsky ,@FatJew, to shoot an audition video using the Beauty Roller.

Our objective was to create buzz around the new launch as well as to inform and educate consumers how to properly use the product to achieve the absolute best results.

So I created a set of short animations for quick visibility on the Beauty Roller’s functionality.

I also captured and directed how-to videos with Madonna’s personal aesthetician, Tarin Skillets,
to show product usage.