MAC Cosmetics
I led the creative of 360 social campaign, Oh Sweetie, one of the first biggest collaborations done with the influencer, Caro Daur.
We had the opportunity to partner up with Maurizio, the creator of Toilet Paper, to create a very vibrant and enticing visuals to highlight unique color palettes of the collection.
We then created a series of product animations
to introduce the full product line.
With one of the biggest influencer involved, this was the perfect opportunity to create some buzz.
I put together a creative brief that would help us push this one step further by asking beauty influencers and artists to create a version of their own.
