MAC Cosmetics

I led the creative for social lip activation to highlight the three best-selling liquid lip category at MAC, Retro Matte Liquid Lipcolour, Retro Matte Liquid Lipcolour Metallics, and Grand Illusion Glossy Liquid Lipcolour.

At this point, plain ol’ lip images were cliché.
Why don’t we ask the local graphic artists to create their own version of what liquid colour means to them?
So we did.

Collaborators

@RusKhasanov | @Baugasm | @DavidBrandonGeeting

These products go so well together,
colorfully and formulaically.

I designed a color palette on social posts for users to identify the product colors immediately.