FUR THE DOGS
KIEHL’S / L’OREAL
TBD

For the relaunch of Kiehl’s dog line, I led the social creative direction of a video inspired by a New York café concept — blending the timeless aesthetics of Kiehl’s X Milk Bar.

The fusion of these two worlds created a fun, lifestyle-driven story that instantly resonated with the L’Oréal audience, sparking excitement and anticipation ahead of the launch. The concept set the tone for a refreshed, joyful approach to pet care — one that feels authentically Kiehl’s yet full of new personality.